Anyway, that's how I interpret it, have a look yourself.
http://www.cinetecanacional.net/ficha.php?cvePel=3478&o=1

You can't buy this kind of publicity (actually you can but I'm eating $2 instant curries and looking for change down the back of the couch so I can't).
Maybe they'll want to show the real thing.
I went to this cinema last year and bought a couple of DVDs. Maybe it payed off somehow.
Some other stat's; It was posted there on April 5th 2010 and has received 184 views from that site.